This is the definitive book on the zany eccentric London record label Stiff Records, which was founded in 1976 and lasted through 1986, promoting punk, ska, jazzy rock, the new wave, and traditional rock. Acts that got their start at Stiff include The Damned, Ian Dury, Elvis Costello, Wreckless Eric, Rachel Sweet, Lene Lovich, Madness, and the Pogues, among many others. The narrative is typical of rock histories: the story comes from what got represented in the contemporary music press, bolstered by interviews with some of the people involved --at least, those who were still alive around 2014. If I knew that Stiff had released in the US, back in late 1980, a publicity stunt of an EP entitled "The Wit and Wisdom of Ronald Reagan" comprising 40 minutes of complete silence, then I had completely forgotten it. Those were the days! One wishes for some entity like Stiff Records to exist today.